Sheffield-based digital agency Hydra Creative recently stepped up to the challenge of designing and building a new website, and then had to make a U-turn and adapt it due to covid restrictions less than a month after launch.
The website, designed and built for Rotherham-based fresh meal prep provider, Nutri-Fast, launched with full e-commerce capability in December 2020. Then, less than a month later, changes in UK Government Guidelines relating to the Covid-19 pandemic meant that the business could no longer trade due to being situated within a gym. As the website had already started gaining momentum, Hydra Creative worked with Nutri-Fast to reactively make changes to the website to alert new and current customers that they were temporarily not able to place orders, whilst expanding the offering on the website, to include subscriptions and a new menu for the reopening of the business on April 12th 2021.
Now that Nutri-Fast can reopen their kitchen doors and once more serve their audience, they are excited about their USP: “We found a gap in the market for locally sourced, restaurant quality, healthy meals and Nutri-Fast was born. Hydra Creative built us a website that allows us to have over 1,000 customisable and 100% accurate meal combinations, whilst allowing our customers to choose between one-off meals and subscriptions, as well as offering both local collection and nationwide DPD deliveries. Our customers compliment us on how easy it is to order their meals, and it encourages them to come back regularly.” Ben Hawksworth, Owner of Nutri-Fast.
Hydra Creative continues to work with Nutri-Fast, providing ongoing support in the form of SEO and digital marketing, as well as ongoing additions to the website to ensure a seamless, user-friendly experience whilst Nutri-Fast grow. UX Designer David Saunderson, who worked on the initial project commented, “I was very excited to work on the Nutri-Fast website, as the product offering was so unique from a user perspective. Creating user flows through the site and visualising how the product could be customised was a unique and enjoyable challenge.”