Tell us about your business – sell yourself!
My name is Ben Newton from retrofootball99. My business is about bringing together my passion for football shirts and business, in order to give enjoyment to football fans globally. My aim is to provide my customers with consistently excellent experiences by sourcing and selling shirts that are:
• Excellent quality, original shirts
• Affordable and value for money
• Backed by great customer service
My stock changes almost daily and my shirts cover a global spectrum of clubs and countries, including an extremely rare Barcelona shirt from 1992, the iconic Germany shirt of the early 90s and more recent shirts from top Premier League clubs Manchester United and City, Liverpool, Arsenal and Chelsea. I’ve also got a great selection of Sheffield Wednesday and Sheffield United shirts, which are very popular locally!
I love seeing people enjoy my shirts and I get regular feedback on social media from delighted customers. I also provide a search service to source rare or special shirts.

What gave you the idea for your business?
I’ve been going to football matches since I was aged two and my passion for football shirts quickly followed. Since then I have had hundreds of shirts from various clubs and countries around the world. When I started on the Peter Jones Enterprise Academy, Business & Entrepreneurship course, there was only one thing I was ever going to do, combine my love of football shirts with the desire to set up and run my own business.

Who are your customers and how are you targeting them?
Football is a truly worldwide sport and the market for retro football shirts is global. My customers range from the serious football shirt collector, people wanting a one-off shirt for a birthday or special occasion, through to children wanting to start or add to their own collection.
I’ve targeted customers via social media and sold via pop up shops, the Teenage Market network and directly through social media. A website will follow soon.

How can people get in touch with you?
I’d love to hear from you to either trade or simply for a bit of football shirt related chat, to broaden my network and further develop my skills, knowledge and experience.
To see more of what I do, follow me on Twitter @retrofootball99 and Instagram @retrofootball99uk

Your Pitch is an opportunity for start-ups to tell the world about their business. If you would like to be featured then please email