Robbie Williams has become the largest investor in Tickets For Good, the leading platform providing free and heavily discounted tickets for the UK’s top live events to NHS and charity sector workers, following a seed funding round that has secured £500,000 of investment capital for the business. He joins existing Tickets For Good investors Bethnal Green Ventures and US accelerator, Comcast NBCUniversal Sports Tech, with the current investment round expected to close at the end of June.
Tickets For Good, which was founded in 2019 and is headquartered in Sheffield, will use the new equity to support the expansion of its offer, which include opening its services to more audience segments as well as new territories. The offering currently incorporates venues across the UK and live events which include music (popular, classical, festivals), sport, theatre, comedy and more. Through its partnerships with over 500 live events companies, including AEG Presents, the National Theatre, London Lions Basketball and more, Tickets For Good increases the accessibility of live entertainment to NHS and charity sector workers, who sign up to the platform as members for free and can secure tickets by paying only a booking fee, which is a maximum of £3.95.
Tickets For Good currently has more than 200,000 users and has processed over 300,000 free and discounted tickets. Its mission also helps to drive audience development, social impact and sustainable revenues across the live and night time industries. The Music Venues Trust recently found that every £1 spent on a ticket returned £10 to the local economy.
Robbie Williams, who is now Tickets for Good’s largest investor outside of the founders, is one of the most decorated music artists in the world with six of the Top 100 best-selling albums in British history, a huge 80 million album sales worldwide, 14 Number 1 singles (with Take That and as a solo artist) and a record 18 BRIT Awards – more than any other artist in music history. Robbie secured his 14th UK Number 1 album with ‘XXV’, which topped the chart in its first week of release. With this amazing achievement, the music icon has now broken the record for the solo artist with the most UK Number 1 albums – only The Beatles now have more UK Number 1 albums than Robbie with 15. Robbie has also raised over £75 million to date for charity through co-founding Soccer Aid for UNICEF in 2006.
Tickets For Good members have already enjoyed access to Robbie Williams’s current tour and will continue to benefit from his input. Robbie and his team are long term advocates of investing in the development, sustainability and accessibility of the music industry through campaigning, digital innovation and education initiatives including co-founding the industry trade body Featured Artists Coalition (FAC), higher education creative institute Liverpool Media Academy (LMA) and more.
Robbie Williams said: “Supporting access to the arts is a cause close to my heart. The magic of live entertainment is something everyone should be able to benefit from, so I’m thrilled to be working with Tickets For Good.”
Stephen Rimmer, Founder and CEO of Tickets For Good, commented: “As we continue to build the Tickets For Good offering, to have backing from one of our country’s most-loved entertainers in Robbie is a welcome endorsement of our work. Our expanded group of heavyweight investors underlines the strength of our mission-driven business strategy and, as we evolve with the next phase of our plans, their support and insight will be invaluable.”
Highlights from Tickets For Good offerings include a multitude of festivals such as El Dorado, Generator Live, Live at Leeds, Parklife, Strawberries & Creem, Tramlines, Just For Laughs Comedy Festival, London Craft Beer Festival; pop and classical concerts from the likes of Billie Eilish, Ed Sheeran, Sam Smith, the English Chamber Orchestra, London Symphony Orchestra and Regents Opera; shows at venues such as Brixton House, Bush Theatre, Harrogate Theatre, Ipswich Theatres and The National Theatre venues; and sports events including London Lions, international football matches, the Women’s EURO 2022 and more. It is also supported by AEG Presents.
