South Yorkshire TravelMaster, the provider of integrated travel tickets for public transport, appointed Sheffield-based Hydra Creative to help boost brand awareness. Hydra were approached by the organisation to help create videos and graphics to be used across their social media platforms, as part of an upcoming campaign to highlight the low price of travel tickets throughout South Yorkshire through the use of familiar comparisons.

The Hydra team worked closely with the marketing department at the travel company, to ensure their work was closely aligned with TravelMaster’s business aims and objectives.

Matthew Malone, Head of Video at Hydra Creative, says: “It has been an absolute pleasure to work with the team at South Yorkshire TravelMaster over the last year. We have worked with them to create some exciting and effective promotional videos to help grow their business and create more awareness for their brand.

“Throughout the time we have worked with them, it’s always been a very collaborative approach, and we really value their input across all the campaigns that we have worked on. It’s also amazing to see how well the videos have been received on platforms such as YouTube, with their videos racking up a lot of views!”

Matt Smallwood, Managing Director of South Yorkshire TravelMaster adds “Hydra Creative provided quality work, that was delivered locally to us.

“They are a skilful and innovative team that helped realise a new and modern visual style for our promotional materials.”

South Yorkshire TravelMaster have since continued to work with the Sheffield-based agency for further campaign support.

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