Simon Gorman set up digital and creative agency Simdure earlier this year. He tells unLTD how the start-up ‘cuts through the waffle’ to simplify and make businesses more durable.
Who are Simdure?
We’re a digital and creative agency but I know that conjures up certain images for some!
What we want to do is to provide all the digital and creative services you’d expect from an agency – design, website creation, branding, SEO, video, animation – but cut through all the usual waffle and the chin-stroking that all too often comes with dealing with creatives.
We want to deliver what clients want but do it in plain English.
Where did the name come from?
You should never ask a branding person a question like that. You know you’ll get a very complete answer!
Basically, when we started talking about what we wanted to be, we began with what we’d want from an agency and distilled that down into three things – simplicity, durability, and results.
Simplicity speaks for itself. Having been on the other side of the table we know people pay external suppliers to make their lives easier. “This is what I want, this is when I want it by”. They want to brief them then get the best work back by the set deadline. They don’t care what goes on in between. They’ve paid the agency to find the best way to be where they want to be.
Durability is crucial, too. Without sounding like my dad, it is a fast-moving, transient world. From Snapchat to Primark, people seem to want an instant fix then move on – but for us instant gratification isn’t investable. We want to create durable, hard-wearing work that will deliver better results long into the future.
Also, while durability obviously means a long life, we want more. We want to help clients create something with real staying power, something that underlines the client’s own permanence.
And the ‘RE’? That’s results. As we’ve all been buyers, we know ultimately we’re only judged on one thing – results! We can come up with the prettiest looking stuff, but it doesn’t matter unless it brings in work and a return that massively outweighs what you paid us. That is why everything we do is built to a brief, built to achieve specific objectives, and built to be transparent and totally measurable.
How exactly can you help our readers?
By looking at every aspect of their business that brings in new work, new orders and new enquiries and working out how to do it better.
From a creative perspective it could be a new brand or a brand refresh, new marketing materials or video, infographics, and animations to make your website and social media feeds more engaging.
On the digital side it could be a new website, improving your SEO to push you up the relevant search results or anything else that generates more new online opportunities.
We can even show your inbound or outbound sales team how to increase the number of new enquiries they convert.
As I say, it’s anything that falls under ‘digital and creative’ that makes your life easier, your business more durable and delivers results.
How can people get in touch with you?
Website: www.simdure.com
Email: simon.gorman@simdure.com
Twitter: @simdure
Instagram: @simdure
LinkedIn: @Simon Gorman
