Small businesses use advertising to drive their business growth. It helps them amplify their marketing efforts to reach the right audience. Companies have ample options to advertise their products and services on. It includes traditional methods such as publishing on paper newspapers, magazines, and more. Likewise, today, small companies are moving towards online platforms to advertise their businesses.
Now, businesses find themselves stuck in a jungle when they examine all the possible places to advertise their products online. It is because there are ample options available for them to choose from. Is it relatable?
If yes, you are on the right page. This article shares some of the best digital platforms that small businesses can use as their marketing channel. So, let’s cut to the chase and dig in!
- OTT Platform
Interestingly, video streaming, specifically OTT platforms, accounts for more than 25% of the time consumed by viewers. As a result, businesses can leverage such platforms to market their products and services. However, the primary issue is that many small business owners are unaware of this platform.
If you are also one of them, you can check this guide on What is OTT and learn more about it. OTT is an abbreviated form for Over-the-Top platforms. It includes channels like Netflix, Disney Plus, Fire Tv, and more.
These platforms allow retargeting audiences on multiple devices. Furthermore, there is no need to check for geographical limits and prime-time viewership. So, why not invest in such platforms that offer commendable results?
- Social Media Platforms
Social media platforms include Facebook, Instagram, Twitter, and Snapchat. There are more than 4.74 billion active social media users worldwide. Hence, small businesses should leverage various data sources to find their target audiences.
Social Media ads as an effective way to increase your potential leads and change them into long-term customers. You can publish paid ads on each channel according to the audience on that particular site.
You can use different types for advertising your services and products. For instance, video ads, stories, messenger, and others as per your creative agencies. It can include photos, memes, pdfs, and other methods to reach your target audience. Invest time in understanding the basics of social media advertising to optimize yours accordingly.
- Search Engine Platforms
It is another form of advertising which is widely benefiting SMEs. It should be a part of your marketing plan to leverage Search engine platforms for advertising your products & services. In this, the advertisements show up to the audience on searching for a keyword.
The keyword is set by the marker while running the ad. These ads appear on the organic results’ top, bottom, or right side. It displays a heading with a URL and description.
Majorly, businesses benefit from search engine advertisements because the algorithm is usually the same as that of Google Ads. The paid ads here might call for a more significant investment. However, it promises an influx of traffic.
The platform you choose to advertise your products depends on your budget and goals. The type of business and target audiences’ requirements also significantly impact this decision. However, with the proper use of these platforms, you can grow the reach manifold.