Ethical business – it’s not just about doing the least harm, it’s about doing the maximum possible good.
That’s one of the principles of Ethical Much, a new social media platform launched earlier this year by media entrepreneur, journalist, and ethicist Bird Lovegod.
Visitors to EthicalMuch.com will see it’s a news platform, for ‘Ethically minded people, business, and charities’.
Everyone can access the content, and once registered, members can post their own news on the site, sharing business updates, ideas, opinions, and so forth. Share what’s ‘Good’, as it suggests
“Ethical Much is designed to make Good Deeds happen, at scale,” says Bird. “It’s also a way to raise money for charities, and for businesses to increase their social impact in a huge and unique way
“For every Good Deed members post on the site, £5 is donated to charity. The member doing the Good Deed chooses which one. So literally, you can buy a homeless person a tea, and choose a homeless charity to receive a fiver.”
Young people, aged 13-18, can join the platform and actually earn money from doing Good Deeds. For every Good Deed posted by an EYP, (Ethical Young Person) £2.50 goes to charity, and £2.50 goes to the young person themselves.
They can post up to eight Good Deeds a month, and earn up to £20 for themselves and £20 for charity. For some families, and some young people, Bird points out, this could be life changing.
So how does this work commercially?
“Businesses are sponsoring the Good Deeds as part of their membership of the platform,” he explains. “Every Good Deed published says ‘Sponsored by XYZ Company’ and is shared online and on social media. A Good Deed sponsored for £5 generates thousands of very positive digital impressions for the sponsoring company. It’s turning good deeds into great marketing and the personal and community impact is clear and immense.
“Everyone’s welcome to join the platform, there’s a small membership fee – a few pounds a month for individuals, and various packages for businesses. The website’s very quick, and there’s literally no advertising.
“We don’t believe in advertising – we believe in doing good and sharing those good deeds. It’s so much more meaningful and real.
“The platform only went operational in April this year, and already dozens of charities have received donations and a corresponding number of businesses of all types and sizes have joined and are super keen to get involved, with more joining every week.”
