Sheffield based Joi Polloi is growing at pace following a move to focus exclusively on delivering digital services to the television, media and cultural industries.

The BAFTA winning agency, which cites the BBC, Channel 4, Studio Lambert and the National History Museum as clients, has welcomed 10 members to its team over the past 12 months.

Six of the recruits have stepped into newly created roles, supporting the company’s successful evolution into a sector specific agency. This growth coincides with Joi Polloi’s recent expansion into Leeds, where it has secured a satellite office within the landmark Platform building. They join the likes of Channel 4, which is soon to make Platform temporary home to its National Headquarters.

Amongst the appointments is Robin Cramp, who joins the team as Client Partner Lead and will split his time between the Leeds and Sheffield offices. Robin previously worked at the BBC and brings a wealth of broadcast and media experience. He is joined by Kim Davies, Joi Polloi’s new Operations Manager who will oversee the day to day running of the studio, contracts and supplier relationships.

The company has bolstered its development team, taking on two experienced full stack developers, Andrew Bills and Brad Beatson since January, to build a range of creative digital platforms and products. Nigel Speight is the most recent member to join the team as a specialist mobile developer. He will be leading the creation of mobile apps and is experienced across both iOS and Android platforms.

Joi Polloi completed its most pioneering commission to date in 2018, building both the production technology platform and the mobile app for The Circle, Channel 4’s newest reality TV show. This has since been commissioned by Channel 4 for a second series and by Netflix, with three global versions being translated into more than 60 languages. Joi Polloi’s work on The Circle was recently awarded Best Mobile Application in the inaugural Sheffield Digital Awards, organised by The Star.

Joi Polloi’s growth reflects the confidence and ambition the company has to attract the most challenging and exciting digital commissions in the television, media and cultural industries. Creative Director, Nick Crossland said: “We have built long standing relationships with many clients in the broadcast and museums sector. Defining our sector specialisms was a natural progression, having already developed the insight and skills to be the perfect digital partner.

“Our work on The Circle cemented our position as a force to be reckoned with in the digital landscape. We have invested in talent to make our creative and operational systems even more robust, efficient and delivered to the highest technical standards. We are excited to continue building the team and to embark on some very big projects in 2019.”